Wimbart Workplace Hours 4 Launches for African Startups

Pan-African PR & communications mentorship programme for tech start-ups expands so as to add authorized, enterprise and client influencer/social consultants to speaker line-up

Wimbart, the tech centered public relations company that specialises in Africa and rising markets, has launched its fourth version of Wimbart Workplace Hours.

Wimbart Workplace Hours is a PR mentorship and enterprise help programme designed to equip early-stage African start-ups with media know-how and insights. Lengthy-time Wimbart collaborators Ventures Platform will be a part of the Workplace Hours programme for a 3rd consecutive yr and shall be joined by TechCabal in delivering keynote talks. In an enhanced providing for 2022, cohort 4 can even obtain talks by ecosystem leaders TLP Advisory, Norebase and Wowzi.

Wimbart Workplace Hours is a free mentorship programme focused at early-stage startups with a give attention to firms constructing tech options for Africans on the continent or the diaspora and has been structured to offer steerage, perception and instruments on a spread of matters from creating profitable communications plans to constructing relationships with journalists, speaking with buyers and how one can amplify press protection. To-date, 70+ start-ups have gone by way of the programme, from over 10 nations and Wimbart Workplace Hours alumni embody Healthtracka, Tix Africa, Artdey, Nguvu Well being, Fashtracker and Vybe, amongst others.

Purposes to be a part of the fourth cohort are now open and can shut on Friday twenty second July 2022. Eligible startups should:

  • be situated on our offering companies to the continent 
  • be lower than two years previous
  • have a minimal viable product obtainable 
  • have secured funding at no later than a seed-level stage 

Picture supply: Wimbart

Profitable Cohort 4 Workplace Hours start-ups will obtain three X one hour all-cohort keynote coaching classes, led by Wimbart [an introduction to PR & Communications], Ventures Platform [How to communicate with VCs] and TechCabal [How to communicate and build relationships with the media] earlier than being matched with senior PR professionals from the Wimbart group who will ship three one-on-one mentorship classes over an 8 week interval. As well as, cohort 4 will obtain professional talks from leaders within the funding technique, authorized and model/client social house, with  Odunoluwa Longe of TLP Advisory, Garth Manthe of Wowzi and Adetola Onayemi of Norebase delivering shows. 

Talking on the launch of the fourth version of Wimbart Workplace Hours, Founder and CEO, Jessica Hope says, “Wimbart has labored with virtually 100 African expertise firms over time, which has given us a novel perception into the help and enterprise instruments they want. Beforehand we have now centered Workplace Hours on PR & communications, however we realised that much more entry to skilled companies was wanted, which is why for 2022, we’re excited to attach our unbelievable community of ecosystem operators to our cohort”. 

Kola Aina, Founder and Common Accomplice of Ventures Platform says, “The funding house inside Africa has grown tremendously over the previous few years and it’s vital for start-ups to know how they impart with buyers at each stage and how one can powerfully join with their buyer base. The Wimbart group has a stellar monitor report of choosing and mentoring some very thrilling early-stage firms and we’re excited to be on board for cohort 4”

Tomiwa Aladekomo, CEO Huge Cabal Media says, “Constructing long-term relationships with the media is a ability that must be realized and adopted by any start-up seeking to construct and preserve their public profile in our ecosystem. We’ve seen how firms who’ve progressed by way of earlier Workplace Hours cohorts have managed to navigate the house, and so we’re excited to be becoming a member of the programme and persevering with the work Wimbart has performed to assist nurture communications expertise in our house.” 

Tech startups primarily based in Africa or the diaspora concerned with making use of for Wimbart Workplace Hours can discover out extra info and apply for the programme by way of the web site. Purposes shut on Friday twenty second July 2022 at 12pm BST, profitable candidates shall be notified on Thursday, 1st September 2022.

About Wimbart

Wimbart is an impartial PR company specialising in Africa and rising markets. With a give attention to the continent’s tech and start-up sectors, they produce hyper-targeted, related & significant media campaigns for purchasers. Since launching in 2015, they’ve gained a fame for offering companies past conventional public relations companies, breaking huge information tales and curating memorable press campaigns.


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