Warner Music Group celebrates success of first HBCU immersion program

WMG HBCU Immersion Program gave 32 HBCU college students alternatives to enter the music trade throughout its inaugural 12 months.

Warner Music Group is reveling within the success of its inaugural run of the WMG HBCU Immersion Program. The corporate launched this system in collaboration with Tradition Creators.

This system was created as a sophisticated pipeline for distinctive college students of traditionally Black faculties and universities to make an impression within the music trade. Out of 150 candidates, 32 college students have been chosen for its first run.

Picture: Warner Music Group

“As a proud HBCU alum, I’m thrilled in regards to the creation of WMG’s HBCU Immersion Program,” mentioned Dr. Maurice Stinnett, WMG’s International Head of Variety, Fairness and Inclusion.

“HBCU’s are stuffed with expertise, brilliance, and creativity — every little thing we’d like within the subsequent technology of leaders within the music trade. I’m so proud to supply this coaching alternative in partnership with Tradition Creators, which I do know will additional strengthen the management, abilities, and innovation of those wonderful college students.”

The six-week program was constructed round 5 state-of-the-art studying modules from the immersive Tradition Creators curriculum: Information Science, Enterprise Growth, A&R, Advertising, and Administration & Licensing. After taking part in visitor panels, weekly reside digital periods, and different interactive studying actions, the scholars have been capable of apply for a paid place with Warner Music Group’s Summer time Rising Expertise Affiliate Program.

Whereas on the Summer time Rising Expertise Affiliate Program, college students gained hands-on expertise with Warner’s subsidiary labels whereas receiving housing subsidies for relocation to New York, Los Angeles, or Nashville. The subsidiaries embrace Atlantic Data, Rhino Data, Warner Data, Warner Music Nashville, Warner Chappell, and WMX.

Howard College (Picture credit score: Jessica Floyd/theGrio)

“It’s an honor to have the ability to help the expansion of packages inside our trade that create hands-on studying and provides entry to real-life alternatives,” mentioned Kevin Weaver, president of Atlantic Data.

“By this system we additionally get to know these younger adults personally, giving Warner Music Group the power to faucet into the subsequent technology of future leaders on the floor flooring. From right here the potential alternatives are really infinite for all.”

Purposes for the second run of the WMG HBCU Immersion Program will open in January 2023. This system is open to HBCU school juniors, seniors, or graduate college students.

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