VMware appoints Petra Heinrich Liedtke as VP, Associate and Business Enterprise for EMEA area

VMware has introduced the appointment of Petra Heinrich Liedtke as Vice President, Associate & Business enterprise, EMEA at VMware.

Petra will lead a 500-strong organisation, liable for enabling VMware’s extremely developed ecosystem of companions with the digital basis to ship modernized functions and multi-cloud to clients looking for enterprise outcomes via their digital transformation, and collaborating with these companions to boost their enterprise fashions and unlock their capabilities via VMware’s options and providers.

Petra brings along with her deep channel experience, with greater than 25 years of expertise within the trade, most lately as Vice President of Associate and Product Gross sales EMEA at Pink Hat.

She has a strong-track document of constructing sturdy and profitable companion ecosystems, empowering companions as they information organizations on their digital transformation journeys. She has additionally held senior positions at Open-Xchange and SuSE Linux/Novell.

“VMware’s companions have at all times demonstrated distinctive consultancy and innovation to their clients, and I stay up for delivering customer-for-life worth that prioritizes and elevates each the client and companion expertise,” mentioned Heinrich Liedtke.

“VMware is totally dedicated to a way forward for multi-cloud and fashionable apps, and it’s my mission to boost our companion enterprise fashions to assist this future. We’ll accomplish that by guaranteeing frictionless experiences throughout our related ecosystem and unlocking our companions’ capabilities, so we are able to collectively ship the digital basis wanted at scale.”

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