Uganda telemedicine startup takes first step to scale throughout Africa
Healthcare is one in every of Africa’s most regionally insulated sectors. In contrast to banks or massive agricultural companies, there are only a few healthcare firms which have scaled throughout the entire continent.
Every healthcare market is vastly totally different from the opposite when it comes to pricing, insurance coverage and public sector exercise. But Africa’s healthcare market is estimated to be price round $259bn, in keeping with the Virginia Financial Improvement Partnership (VEDP). It’s anticipated to turn into the second largest market after the US by 2030.
Ugandan telemedicine startup Rocket Well being has massive plans to tackle the pan-African market and can start by scaling in Kenya after elevating $5m in a Sequence A in March.
“We’re undoubtedly seeking to be pan-African,” says co-founder and CEO Davis Musinguzi. “We wish to be the world class telemedicine healthcare supplier throughout Africa. It’s probably the most underfunded healthcare area on the earth and so the alternatives are large”.
Rocket Well being was created in 2012 by 5 co-founders working in Uganda’s well being trade who have been annoyed with the extent of inefficiency within the sector.
Musinguzi says that many sufferers ignore signs and solely come to see a physician when their illness has progressed considerably. This lowers the possibilities of profitable therapy, resulting in pointless deaths. This gave rise to the concept of making phone consultations.
“We thought that if we might discover a solution to leverage the pattern of applied sciences, the adoption of telephones and smartphones, then there’s undoubtedly a possibility for us to create a minimal viable product for a distant service associated to healthcare. That’s how we arrange a medical name centre. It operated 24 hours a day, seven days every week”.
However because the service gained recognition, registering round 7,000 customers within the first six months, the administration realised they may add extra further merchandise to the core product.
They started to supply lab assessments and pharmaceutical supply companies by a staff of supply drivers. Rocket Well being now operates an end-to-end service to prospects’ properties.
“We determined that you just wouldn’t need to stroll right into a pharmacy or a lab, however we might truly ship the companies to you. If you happen to want a lab take a look at we’ll come to your location, take the pattern, run the assessments and get the docs to name you again to elucidate the outcomes.”
Musinguzi says that the system can establish round 90% of illnesses, and docs will go to a affected person to cope with instances that require a face-to-face session. A decade later, Rocket Well being has round 40,000 energetic prospects and 30 docs working at its HQ in Uganda’s capital metropolis of Kampala.
Telemedicine recognition grows
The CEO experiences that the service grew by about 450% year-on-year between 2020 and 2021, largely because of Covid-19. A report by McKinsey discovered that international telemedicine utilisation surged within the months following the outbreak of Covid-19 in 2020 earlier than stabilising at ranges 38 occasions greater than earlier than the pandemic.
“It has put a number of new entrants on this mode of care, which is unbelievable,” says Musinguzi.
Retention charges are additionally excessive as as soon as prospects can handle their healthcare wants with out spending hours ready at public or personal hospitals there’s “typically no going again”.
The co-founder says that the typical ready time at an outpatient well being facility in Uganda is 4 to 5 hours. It requires a number of interactions with totally different arms of the hospital together with the physician’s workplace, the lab, the pharmacy and the accounting desk.
Rocket Well being has reduce this all the way down to a singular interplay that takes one to 2 hours, from preliminary cellphone name to the supply of drugs or a follow-up session.
The present service runs on USSD expertise and by way of a cell phone – “unbelievable mass market channels”, Muzinguzi says. However after the newest fundraising spherical, the healthtech will look to create a cell app that opens up a variety of auxiliary companies.
That is just like a variety of tech firms in Africa, from a various vary of sectors, which can be presently seeking to embed monetary companies on high of a core monetary product.
The concept is to create new income streams by new companies. Rocket Well being says it’ll have a look at making a digital pockets that has a saving mechanism and a product that enables purchasers to see their well being data from a spread of healthcare suppliers.
Journey to new markets
Rocket Well being’s newest spherical was led by Creadev, an evergreen funding fund backed by the Mulliez household of French entrepreneurs. Early-stage African buyers Grenfell Holdings and LoftyInc Capital Administration additionally participated within the spherical.
The funding will likely be used to develop Rocket Well being’s expertise and likewise to broaden to neighbouring Kenya.
However in comparison with Uganda, the place Rocket Well being is likely one of the solely telemedicine firms, Kenya is a a lot more durable market. It has a variety of overseas and home firms working in many alternative areas of the healthcare pipeline.
My Dawa, for instance, is an internet pharmaceutical supply firm. Dial Daktari is a telemedicine firm that gives a lot the identical companies as Rocket Well being whereas MyPocketDoctor is a Filipino firm with international operations that has opened places of work in Kenya.
Hospitals have additionally began providing telemedicine companies, which provides one other space of competitors. Muzinguzi, nevertheless, believes that not one of the rivals have but to supply an end-to-end service like Rocket Well being.
“All of them have professionals and cons however I don’t suppose any of them goes to have the profitable mannequin,” he says. “It’s possible you’ll discover that one is doing on-line pharmacy and supply companies solely and the opposite one is just doing lab assessments”.
He believes that heavy investments in Rocket Well being’s expertise will give its merchandise a “profitable edge” over rivals, particularly when it comes to person interface. He provides that competitors can also be helpful for the trade as a result of it will increase product consciousness within the common inhabitants.
Certainly, this is likely one of the trade’s important issues: many individuals consider that healthcare should be carried out in face-to-face conferences. There’s a greater diploma of product hesitancy than in different sectors the place the advantages of tech-enabled companies are extra apparent.
Nonetheless, Kenya’s well being sector grew by 8.4% within the third quarter of 2021. A dynamic market and a tech-savvy inhabitants ought to set the stage for speedy progress for Rocket Well being.
The CEO expects the agency to develop by an element of eight after its entry into the Kenyan market. A key technique for getting new prospects onboard will likely be partnering with the identical well being insurers that Rocket Well being already companions with in Uganda.
Exterior Kenya, there are a number of telemedicine firms in Nigeria with rivals like Well being Join 24×7, iWello, CribMD and mDoc. Egyptian startup Veezeta is likely one of the finest funded e-health firms, elevating $40m in a Sequence D in February 2020 to broaden throughout Africa and the Center East. Rocket Well being will look to problem these markets sooner or later.
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This text was initially revealed in Tech54, a biweekly e-newsletter produced by African Enterprise and Briter Bridges rounding up probably the most thrilling developments on the earth of African tech. You possibly can subscribe to the e-newsletter right here.