Tunisia’s iCompass makes use of AI to assist corporations communicate their buyer’s language

Tunisian startup iCompass is utilizing synthetic intelligence to assist corporations throughout Africa and the Center East talk with their prospects in their very own languages.

Based in 2019 by Ahmed Nouisser and Hatem Haddad, iCompass specialises in pure language processing (NLP) merchandise utilizing the newest deep studying and reinforcement studying  applied sciences to develop speech transcription providers, automated voice technology, and chatbot and voicebot merchandise. 

The startup broke linguistic and dialectal limitations via its newest NLP R&D, chief communications officer Suzy Mahjoub informed Disrupt Africa, offering a deeper machine understanding of normal languages and underrepresented dialects in Africa and the Center East. 

“The market we checked out is the Center East and Africa the place we realised that corporations talk with their shoppers in customary languages equivalent to Fashionable Normal Arabic, French, or English however not of their native languages or dialects; which creates a niche of their buyer expertise, the standard of providers rendered, and entry to related and correct data,” she stated.

“In an viewers centric world, the place the center is the compass, this linguistic hole interprets into  a buyer expertise the place manufacturers could not meet their audiences the place they’re. iCompass recognized a possibility to assist corporations communicate to folks’s hearts of their native languages, since it’s simpler to show a machine to talk many languages than to show all folks to talk one language.” 

iCompass works with prospects throughout the fintech, telecom and insurance coverage areas in Tunisia, Mali, Nigeria, Kenya, Senegal and Ivory Coast, and is increasing to different elements of Africa and the Center East within the subsequent few months. Earlier this 12 months it was named among the many 20 winners of the Migration Entrepreneurship Prize run by Seedstars and the Peace and Human Rights Division of the Swiss Federal Division of Overseas Affairs (FDFA), and it’s making ready to boost a Sequence A spherical subsequent 12 months.

Mahjoub defined the startup’s monetary mannequin, and stated it’s experiencing sturdy income progress given uptake of its options.

“We use a subscription mannequin primarily based on a flat-rate pricing with 500 per cent annual progress within the variety of contracts since July 2019, and 100 per cent retention fee. In reality, we’re reaching our breakeven level in 2022 for an estimated turnover of US$1 million,” she stated.


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