This startup is pioneering using e-bikes in SA

In pioneering using e-bikes in South Africa, native startup Pathway Cycles is aiming to create a sustainable enterprise mannequin for its stakeholders and supply a greener, extra reasonably priced answer to folks seeking to get round.

Pathway Cycles is an eco-friendly supply answer with a tried and examined, trademarked method that mixes e-bikes, digital out of doors promoting and a top-class supply service. 

The startup was based by Craig Atkinson, Warrick Ross and Trever Wentworth, the latter of which has been investing in e-bikes in the US since 2016 and noticed the untapped alternative for this mannequin in South Africa. 

In 2018, the trio imported 10 e-bikes for trial utilization, and after three years of testing, tweaking and pivoting, launched its deliveries answer in April of final 12 months. “With over 300 profitable deliveries on our take a look at e-bikes and 6 months of intensive trials with considered one of South Africa’s busiest supply hubs, Pathway Cycles had zero late deliveries and by no means ran out of battery life,” Atkinson instructed Disrupt Africa. 

“Our prolonged battery life makes double shifts attainable, giving drivers 100-120 kilometres of journey time every day. With easy, straightforward to make use of, plug and play elements, providers and repairs are problem free and reasonably priced.”

With this success beneath its belt, and having seen development of greater than 350 per cent in its first six months, Pathway Cycles now goals to change into the “go-to” e-bike supply firm for the business sector. Atkinson stated the mannequin has been profitable internationally.

“Electrical bikes are quickly turning into the way forward for deliveries globally, with many firms transferring to a greener and extra economical answer. Utilizing conventional strategies of supply, resembling scooters, automobiles and motorbikes, is uneconomical, outdated, upkeep and restore intensive and damaging to the atmosphere. With a inexperienced answer that’s straightforward on the pocket and with devoted, on-the-ground customer support and roadside help groups, Pathway Cycles is the go-to title in e-bike supply,” he stated.

“E-bikes are loved by riders on their supply journeys. Pathway Cycles e-bikes are the perfect strategy to get round Cape City, as they’re regulated and can be utilized in bicycle lanes. This advantages the supply riders as they then have their very own lanes to make use of alongside most of the public roads. Fast and simple deliveries imply completely happy prospects and elevated income. Add to this the facility of digital, cell, out of doors promoting and the potential for companies to earn extra earnings by ViziCube. It’s the solely turnkey answer for eco-friendly supply with extra, revenue-generating promoting energy.”

Largely self-funded, although with somewhat angel capital additionally on board, Pathway Cycles is now looking for additional growth funding forward of a future Sequence A spherical. Enlargement throughout South Africa is its first purpose, with the startup having already moved into Johannesburg and Bloemfontein. Atkinson stated it is usually in discussions about growth into varied African and European markets.


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