Sony’s New BRAVIA XR TVs Launch in South Africa – “Extra Actual to the Human Eye”

Sony Center East & Africa  has launched its new BRAVIA XR TVs in South Africa, together with the MASTER Collection XR OLED A80J & X90J Full Array LED TV’s.

The electronics firm’s new TV vary options the all-new Cognitive Processor XR, which makes use of a brand new processing methodology that goes past standard AI by replicating the way in which people see and listen to. The brand new processor divides the display into quite a few zones and may detect the place the “point of interest” is within the image.

Cognitive Processor XR

Cognitive Processor XR can even analyse sound place within the image, guaranteeing the sound matches exactly with what’s on the display and upconverts any audio to 3D encompass sound that delivers distinctive realism with an immersive soundscape.

It learns, analyses, and understands unprecedented quantities of knowledge and intelligently optimises each pixel, body, and scene for probably the most lifelike image and sound Sony has ever delivered.

Watch beneath to see Cognitive Processing XR in motion

“We’re proud to deliver the Cognitive Processor XR, the mind of the BRAVIA TV vary and a world first, to the area. In current occasions, as we spend extra time at residence, we’re counting on TVs to maintain us entertained with high-quality, well-produced content material. Responding to the demand from our prospects, Sony has innovated but once more with the game-changing Cognitive Processor XR. It will probably intelligently detect and analyse every object within the image to supply distinctive element and distinction for a extra real looking image. It makes for a revolutionary TV viewing expertise,” says Fujita Takakiyo, MD, Sony Center East & Africa.


The BRAVIA XR fashions include Google TV, providing a brand-new leisure expertise that brings collectively motion pictures, exhibits, dwell TV and extra from apps and subscriptions designed to create probably the most immersive visible media expertise attainable.

It affords the Netflix Calibrated Mode specifically developed to get pleasure from Netflix originals and reproduce the identical image high quality on a TV as on a studio analysis grasp.


All BRAVIA XR TVs function HDMI 2.1 and e-ARC compatibility, together with 4K 120fps, Variable Refresh Charge (VRR), Auto Low Latency Mode (ALLM), supporting larger resolutions and body charges and two brand-new PS5 unique options – Auto HDR Tone Mapping and Auto Style Image Mode making it Excellent for PlayStation 5 gaming.

For extra info on the corporate’s new TV vary, go to the BRAVIA XR web site:

Edited by Luis Monzon
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