SA safety startup AURA raises $4m Sequence A funding spherical

South African safety and medical response market AURA has secured a ZAR62 million (US$4 million) Sequence A funding spherical to help its international growth plans.

AURA is a market that permits anybody to entry the closest vetted non-public and public safety and medical response unit to their location – wherever, anytime – utilizing a related gadget.

“South Africa has some of the superior non-public safety and emergency response industries which has the capability to make sure security to a larger quantity of people that won’t presently have entry to it,” stated co-founder Warren Myers.

“AURA permits seamless and reasonably priced methods for anybody to get rapid and trusted entry to each non-public and public emergency response assets in an emergency, making a world the place everyone seems to be secure.”

The startup is already the main market of its variety in South Africa, with over 400,000 lively customers on its community. The corporate expanded to East Africa and the UK (UK) earlier this yr, and is now planning additional development after banking its Sequence A spherical, which was led by MultiChoice Group (MCG), KLT Holdings and Buffet Investments. 

“We’re gearing a number of the funding in direction of hiring high expertise to move up every new area whereas rising groups in established areas – particularly our tech staff. The result’s stronger relationships and worth propositions for suppliers in any respect ranges within the market,” stated co-founder Ryan Inexperienced.

Calvo Mawela, Group CEO of MultiChoice, defined the explanations behind his agency’s funding in AURA.

“To speed up the evolution of our ecosystem by providing extra value-added companies to our prospects, we’re investing in scalable and revolutionary expertise platforms like AURA. Not solely does it strengthen our service providing and improve long-term worth creation for shareholders, but it surely additionally drives financial growth and job creation,” he stated.

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