SA POS options supplier TallOrder focusing on enlargement to Europe, US post-funding

South African startup TallOrder, a developer of superior cloud-based level of sale (POS) options for the small and medium-sized enterprise (SME) market, is engaged on enlargement to Europe and america (US) after banking US$3.1 million in funding in January.

Launched in 2014, the TallOrder POS platform, which could be deployed on appropriate Home windows, iOS and Android-based units, provides integration with well-liked cost platforms comparable to SnapScan, Zapper, MasterPass, Yoco, ThumbzUp, MTN MoMo, Innervation, African Resonance, NetCash, DPO and PayFast.

In Africa, TallOrder could be deployed by retailers, service firms and hospitality companies, with the cloud-based answer preferrred for SMEs who sometimes have much less IT expertise on board and should not have the time or sources wanted to take care of web safety, on- and offsite backups, catastrophe restoration, in addition to maintaining the software program, databases and integrations updated. For the worldwide market, TallOrder has developed an providing for the resort and visitor home market.

“Our options are all conceived, designed and developed domestically, with particular business information and experience in thoughts. That is the inspiration we use to satisfy particular enterprise wants with better energy, velocity, cost-effectiveness and ease of use – all underpinned with a top-class vary of ongoing upkeep and assist choices,” Anna Groenewald, COO and co-founder of TallOrder, advised Disrupt Africa.

Groenewald spent a number of years on the South African Income Service (SARS) within the particular investigations division, in addition to on the College of Stellenbosch’s medical campus division, earlier than she moved into the world of tech, accepting a job at chat commerce firm Clickatell. Excited by the probabilities that expertise ignited, she took the leap in founding her personal startup, TallOrder, then known as, along with Dana Buys in 2014.

Buys, in the meantime, had efficiently began and bought quite a lot of software program companies since launching his first enterprise whereas learning on the College of Cape City within the early Nineteen Eighties. Subsequently, as a hospitality enterprise proprietor – notably co-owner of Vrede en Lust Wine Property, amongst different pursuits – he grew to become annoyed with poor ranges of expertise, notably associated to POS. TallOrder is the answer.

“As a way to design cloud options that function optimally, one must take the native context under consideration. We observed that there was a necessity for cloud-based POS options within the SME market in Africa and creating nations. Many legacy methods make use of outdated expertise that’s typically too pricey for small companies in Africa,” mentioned Groenewald.

“As well as, Africa’s web is notoriously sluggish, unreliable and costly, and due to this fact cloud options created by extra developed markets don’t at all times work in addition to they’re supposed over right here. The native panorama calls for strong offline processing capability and the POS system should be capable to be remoted from the velocity and availability of the underlying web, which we factored into our product design.”

The COVID-19 pandemic, in the meantime, has accelerated a transfer from the legacy native space community (LAN) primarily based, on-premise choices to cloud-based options which could be managed from anyplace. This has benefitted TallOrder.

“Even though our goal markets have been closely impacted by COVID-19, we now have seen a shift to cloud-based options over the past two years. Prospects are keen to alter to options which might be cloud-based, inexpensive and trusted. We have now been extraordinarily fortunate with the uptake of our merchandise in latest occasions,” mentioned Groenewald.

The startup has installations throughout many enterprise sorts in South Africa, African markets together with Uganda, Ghana, Kenya, Tanzania, Malawi, Zambia, Zimbabwe, Mozambique, Botswana, and the Seychelles, and in Asian markets comparable to Indonesia, and now plans additional progress after elevating further Collection A funding. The US$3.1 million got here from present traders, together with Investec Non-public Capital, in addition to a consortium led by Africa-focused fintech funding agency Nurture Funding Administration. 

“We’re additionally increasing to Europe and America. What makes our providing distinctive in these markets is our integration companions and our willingness to combine into these options, be it property administration software program or cost options, wanted by our prospects. These built-in options permit us to increase the worth we add to prospects,” Groenewald mentioned.

As a SaaS firm, TallOrder provides a subscription service. Its retailers join month-to-month or annual subscriptions, and it really works carefully with varied channel companions. Groenewald mentioned it was initially laborious to be recognised as a critical participant within the POS market, competing with legacy suppliers who’re well-known, in addition to worldwide gamers with massive pockets and advertising and marketing budgets. 

“We have now had some nice prospects that have been prepared to assist a domestically developed product and take the leap for change with us. We discovered some laborious classes making an attempt to please many purchasers and tackle many buyer requests. We needed to study to deal with our imaginative and prescient for the product and keep centered. Attempting to do an excessive amount of all of sudden will not be a viable answer, not just for the product but in addition for the enterprise,” she mentioned.


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