Peace Itimi, Digital Advertising Skilled and Coach

On How I Work, we discuss to among the smartest folks throughout numerous fields in Africa to know how they use know-how to boost their productiveness. 


After a protracted hiatus, we’re again! And we’re starting with Peace Itimi. Peace wants no introduction to gamers within the digital advertising and marketing house. She has constructed a popularity for herself by means of her work with a number of native and worldwide manufacturers, her coaching packages, and extra famously, her YouTube present Founders Join. She talks about how her profession began as an undergraduate, juggling a number of initiatives, and the way she stays productive.

  • Present function: Head of Development for Stax, an offline fee super-app for Africans
  • Location: London, UK
  • Present pc: 14‑inch MacBook Professional – Area Gray – M1 Professional
  • Present cell machine: iPhone 12 Professional
  • Digicam: Sony Alpha 6400 | APS-C Mirrorless Digicam
  • Describe how you’re employed in a single phrase: Effectively

Inform us briefly the way you began out and the way you bought the place you’re at present

Again at school, I used to be a Google Pupil Ambassador (GSA). We might attend workshops on Google Enterprise Teams and return to high school to show folks about Google merchandise. So I targeted the whole lot I used to be doing on Google Advertisements – Google Adwords at the moment. We additionally utilized for some problem packages like Google On-line Advertising Problem. That’s form of simply actually how I obtained into digital advertising and marketing; from being a GSA. 

By the point I used to be graduating, lots of people at school knew me as this ‘Google woman’ – this digital advertising and marketing particular person. So, I began getting some gigs operating adverts for companies. 

I can’t keep in mind how I learnt about Fiverr and Upwork, however in some unspecified time in the future, I noticed it and I obtained into it. I began freelancing there, dealing with social media accounts for folks, writing weblog articles, and I obtained an affiliate job with an organization within the US as properly.

So after I graduated in 2015, whereas I used to be ready for service, I went absolutely into freelancing. I used to be additionally working at GTECH Designs as a advertising and marketing affiliate, simply actually dealing with social media, operating some adverts right here and there. 

When it was time for service, as a result of I studied Biochemistry, I didn’t wish to get thrown someplace within the North or in a college to go and train Biology, or like a medical lab. So, I made a number of calls, and I obtained an internship with Webcoupers, so I might then do my NYSC there and that formally launched my profession.

I do not forget that it was simple for me to cross the interview. I even began working for them remotely after I was nonetheless in Benin Metropolis at the moment. That was about 4 months earlier than I obtained deployed for NYSC however they have been so impressed with me, and the entire cause why they have been impressed was as a result of it was like, for someone who simply graduated, I already had a portfolio, I had a observe document, I had run adverts. I confirmed them my Fiverr and Upwork. I had taken a number of on-line programs – each Google on-line course, each Hubspot free course, if it was a free course and it needed to do one thing on digital advertising and marketing, I might take it.  They have been simply so impressed that regardless that they’d by no means labored with anyone remotely, they have been keen to attempt it out with me.

What does your work entail? Stroll us by means of a typical workday.

I don’t have a typical work day. First, I work remotely and I juggle a bunch of issues. I’m the top of development for Stax. I joined as the primary development rent and I’m simply constructing a development staff and main go-to-market technique, consumer acquisition and retention, something that has to do with development, that’s my headache and my job all day.

It’s a really dynamic function. I do information analytics, lots of advertising and marketing, and I additionally intersect lots of merchandise, so I often communicate with the product staff, do High quality Assurance, and generally preserve observe of the roadmap. 

I’m at all times trying out information, I do month-to-month shows on what our present analytics is, after which simply doing all of the advertising and marketing with my staff, as properly. Then on the facet, I’ve a publication that I write each every so often, and a YouTube channel to maintain observe of. 

So, my life itself may be very dynamic, however principally the important thing ingredient is that my work may be very versatile, so there’s no begin time and finish time. It’s not a set 9 to 5.

I’m a late sleeper and late riser. I usually will sleep late like round 2 am and can more than likely get up round 7 am, however I don’t get out of my mattress till  9 or 10 am, besides I’ve an early morning assembly, which isn’t usually. So, most instances, I’ll find yourself having breakfast after which principally simply open my laptop computer. That’s actually how my day begins.

The entire day is simply me shuffling between completely different Chrome home windows of various issues. It’s principally calls, emails, however generally I’m brainstorming, researching, or studying, and different instances I’m writing stuff. I often shoot movies both on the finish of my day, if I wished to, or most instances on weekends.

What apps, devices or instruments are you able to not do with out?

My laptop computer and my cell phone are the primary devices. Then my iPad and my digital camera. 

Generally what I do whereas I’m on my mattress within the morning is to undergo Slack, emails, and social media. I don’t like utilizing my laptop computer for these, so I’ve my Slack and my emails open on my telephone. I’ve an iPad which I take advantage of principally after I’m within the temper to scribble. After I’m brainstorming or considering, I’m not in a position to brainstorm and kind on my telephone as a result of it feels small and my laptop computer feels too large, however the iPad is within the center, and I wish to scribble quite a bit.

The subsequent gadget could be my Digicam however that’s not an on a regular basis factor, although it’s an important a part of my life as a result of I’m a content material creator. 

Speaking about apps: Gmail, Slack, YouTube Studio, LinkedIn, Google Advertisements, Meta Advertisements Supervisor, Amplitude, AppsFlyer, Google Docs, Google Spreadsheets, and Google Duties (TasksBoard on internet). 

What would you say is your favorite shortcut or hack for getting issues achieved? 

I believe it’s a to-do record. It sounds cliche however it’s my productiveness hack. Utilizing Google Duties to place down what I wish to obtain every week simply helps me keep targeted. Any week I don’t have a to-do record set, I’m not very productive as a result of it’s simpler for me to get distracted. 

What’s a job that you simply dislike however nonetheless need to do?

I dislike something that’s handbook and requires me to do them one after the opposite. Issues that can not be automated or achieved at scale are fairly annoying. And I’ve a few these duties however they’re very work particular so I’ll not have the ability to share examples. Something like that’s one thing that I usually delay till I completely need to do it.

How do you recharge or take a break from work?

Motion pictures, music, events, hanging out with buddies, simply having dinner (I eat quite a bit nowadays), and swimming. After I swim, it’s an entire routine although, and it simply actually helps me decompress. In relation to hanging out with buddies, there’s a bunch of issues that we do, so it may be simply having a recreation evening, brunch, dinner, going for a celebration or simply staying in someone’s home to sit back. However typically, simply hanging out with buddies at all times actually helps.

I wish to sleep as properly. I don’t sleep quite a bit – besides you rely my ‘sleep late and get up early’ routine. I additionally don’t at all times take naps in the course of the day, so what I do is to make up for sleep over the weekend. I don’t rise up on Saturdays earlier than 1 pm, besides I’ve a name.

I additionally attempt to not shoot each weekend. I bulk-create my contents so I can use the opposite weekends to sleep, hang around, edit the movies, and so forth. Additionally, I’m fortunate to have gotten so far as a result of there was a time after I needed to do the whole lot on my own, after I first began. However within the final one 12 months, I’ve constructed a greater assist system. 

Superior! So what are you at present watching, studying and listening to? 

I’m watching The Royals, a present on Netflix that talks concerning the British royal household. It’s fiction however is centred across the british royal household. 

For music, you’d both catch me listening to Asa’s album or Kizz Daniel’s album. These are the 2 constant issues I’ve listened to within the final one month. They’re additionally the 2 folks whose live shows I’ve gone to within the final one month.

There’s Brené Brown, who I’m actually an enormous fan of. She has a TEDx, a few YouTube specials, Netflix exhibits, and she or he’s the creator of Dare to Lead. She has these movies referred to as  F*cking First Occasions (FFTs), and Dare to Lead, so I’m at present simply rewatching them in addition to her TEDx discuss on vulnerability.   

What’s the perfect recommendation you’ve ever acquired?

I believe it’s “fail quick” and “give your self grace.” 

I used to be talking to somebody whom I look as much as and I used to be like, “what tip would you give to someone that desires to be such as you?” And he stated, “fail quick.” 

“When you’re nonetheless at this age, the perfect factor you are able to do for your self is to attempt as many issues and simply fail quick.” And I held on to that. 

And the second was by my first therapist who used to say, “give your self grace.”

Individuals will disappoint you, you’ll disappoint your self however on the finish of the whole lot,  at all times give your self grace as a result of you may.

What’s an issue you’re nonetheless making an attempt to unravel?

I believe one factor that I nonetheless wish to preserve doing, as a result of I don’t suppose I’ve achieved it to the extent the place I’m like ‘I’m achieved’, is to maintain telling tales. That’s as a result of there are simply so many tales to inform and all people’s story is exclusive. And there are such a lot of ways in which these tales can encourage folks. 

I’ve achieved lots of simply educating and sharing within the final couple of years, simply constructing my private model and my profession, however I realise that on the core of the whole lot is to have the ability to inform the tales. As a result of the extra you inform tales, the extra you simply encourage an entire era of people that wish to work in the same line.

I wouldn’t say it’s an issue. I believe that it’s identical to a niche that exists.

Who would you wish to see reply these questions?

Mitchelle Chibundu, Product Designer at Sensible; Seun Runsewe, Product Supervisor at Chipper Money; Aisha Owolabi, a Digital Content material Marketer; and Adora Mbelu, founding father of Lumination International Community.

Samuel Okike

I write about media, know-how and web tradition. Attain me on Twitter @okikesam


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