Nigeria’s Sendbox raises $1.8M to supply e-commerce fulfilment for small retailers – •

There’s loads of exercise occurring with social commerce in Nigeria. From Fb-owned Instagram and WhatsApp holding the keys to the marketplace-facing facet of issues to fintech corporations like Paystack and Flutterwave bringing worth with their storefronts capabilities, small and medium-sized retailers have extra attain to their prospects than ever earlier than.

But, the vast majority of these small companies nonetheless battle to ship their merchandise effectively. Utilizing a mixture of know-how and offline strategies, Sendbox presents retailers with a extra dependable platform and has raised $1.8 million seed to assist them with their e-commerce fulfilment.

4DX Ventures, Enza Capital, FJLabs, and Golden Palm Investments invested within the spherical whereas Flexport and Y Combinator participated (Sendbox was a part of YC’s 2021 winter batch). As well as to the pre-seed raised from Microtraction and 4DX Ventures three years in the past, Sendbox’s whole funding is somewhat over $2 million.

The journey of Sendbox began 9 years in the past when founder and CEO Emotu Balogun was operating his earlier startup Traclist. The now-defunct firm was a trend market in Nigeria that helped small retailers promote their merchandise on-line. Earlier than shutting down, Traclist bumped into scaling points as most of its retailers couldn’t get their fulfilment performed regardless of the presence of some logistics corporations within the nation.

“There wasn’t an answer that allowed us to shortly simply mixture service suppliers onto a platform and combine them into our market, mentioned Balogun to • over a name. “And if it existed, it will have given us the flexibility to decentralize the operations of our market and scale it up.”

Later Balogun figured different marketplaces had this similar downside. As soon as these platforms received prospects to purchase merchandise, the following puzzle was learn how to assist out with logistics. Seeing as no logistics supplier was environment friendly sufficient to assist Traclist with its fulfilment wants, Balogun began constructing Sendbox in 2016 with Olusegun Afolahan; the pair absolutely launched the corporate two years later. 

Whereas Sendbox has made a number of changes to its mannequin and interplay with retailers and prospects, its core stays to supply e-commerce fulfilment for African retailers, ranging from Nigeria. “Sendbox needs to assist small e-commerce retailers who promote straight to prospects by their very own on-line and offline channels with fulfilment,” mentioned the chief govt giving a one-line pitch of the corporate.


Picture Credit: Sendbox

Small retailers who use suppliers reminiscent of DHL to maneuver native and worldwide shipments won’t command discounted supply charges as a result of they transfer little quantity. However Sendbox, aggregating loads of suppliers, is proposing to supply these discounted charges to retailers.

“That’s actually the factor that draws loads of retailers to us. As a result of what occurs is, they’re capable of begin small and truly develop their enterprise as a result of we’re giving them beneficial charges,” mentioned Balogun.

These charges assist retailers save on common 30-40% per merchandise and eliminates the necessity to work with separate logistics suppliers. On the similar time, Sendbox’s generated income is shared with the logistics suppliers as a reward for chasing a symbiotic relationship.

Sendbox makes native deliveries inside Nigeria and worldwide deliveries to over 200 nations. Lagos, Abuja, Port Harcourt and Ibadan are essentially the most favoured locations for native deliveries, whereas Canada, the U.S., and the U.Ok. maintain prime spots for the latter.

Along with that, Balogun says Sendbox presents subsequent day supply for orders inside Lagos, three to 5 days for nationwide deliveries and 5 to seven days for worldwide deliveries. What retailers have moved essentially the most are clothes, trend, life-style, magnificence, and self-care merchandise.

Sendbox is on the market to customers through iOS, Android, net, Whatsapp, Fb, Instagram, different e-commerce platforms and developer APIs. The three-year-old firm has reached over 10,000 retailers by these channels and claims to have made greater than 200,000 deliveries since inception, of which 35%-40% are worldwide.

CEO Balogun tells • that Sendbox’s income and transactions have grown 300% yr over yr within the final three years. And to proceed that exponential development, Sendbox will broaden its product capabilities and geographical presence as properly

“For us, our imaginative and prescient actually is to turn into the e-commerce working system for African retailers and logistics is the primary entry level for the corporate,” mentioned Balogun.

The following entry is financing and funds — an equivalent play to what different platforms reminiscent of Klasha function by combining three worlds of e-commerce, logistics, and funds.


Additionally within the works for Sendbox is a number of e-commerce and market integrations and a transfer to different nations in West and East Africa, the CEO added. The corporate hopes to carry these plans, together with hiring new expertise, to fruition with this funding.

“African e-commerce is accelerating sooner than anyone may have imagined a decade in the past and it wants good options to make sure that logistics and fulfilment capability doesn’t lag behind,” Walter Baddoo, the co-founder and common companion at 4DX Ventures, mentioned of the seed spherical.

“Not solely had been we impressed by Sendbox’s 300% year-on-year development since launch, however we’re seeing the market potential balloon with over 40 million Nigerian SMEs and a projected trade worth for social and e-commerce reaching $45 billion on the continent by 2025.” 

Africa’s e-commerce market is anticipated to be price $75 billion by 2025. And with retailers’ want for e-commerce fulfilment rising by the day, we must always count on new corporations to spring forth within the coming years. It will likely be fascinating to see how the market shapes up from competitors between them and the likes of Sendbox and Egypt’s Bosta and Flextock (one other YC-backed winter 2021 firm), younger however established corporations which have raised VC cash this yr to scale in several markets throughout the continent.


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