Nigeria’s fintech Risevest indicators Teni as its first model ambassador

Risevest (Rise), a Nigeria-based fintech startup that helps Nigerians spend money on dollar-denominated belongings, introduced on Friday that it has signed standard musician, Teni Apata—popularly known as Teni Makanaki—as its first-ever model ambassador.

The corporate mentioned the award-winning musician represents and connects with their target market who’re younger, assured and gifted Nigerians—“those that, regardless of their savviness, typically lack entry to well-managed funding portfolios that will assist them obtain their monetary objectives.”

“Teni sings about success, uplift and having satisfaction in the place you’re from. She is an avid saver and investor and an enormous fan of Rise. And her music resonates with everybody. That made it a straightforward choice to belief her with our message,” mentioned Eke Urum, founder/CEO at Rise, in a press release made out there to TechCabal.

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“I wish to be a billionaire,” Teni sang in one among her hit singles, “Billionaire”. The artist is kind of standard for singing about wealth and delight, so selecting her because the face of the model, just like the CEO mentioned, may actually be a straightforward name. 

“I wish to make completely certain that my monetary future is safe, not only for me but in addition for my future era. And Rise offers everybody, together with me, a easy method to get high-quality investments,” mentioned Teni Makanaki, who has been a fan of how Rise seamlessly democratises entry to constructing generational wealth.

By this partnership, Rise mentioned it’s aiming to achieve out to a broad class of each youthful and older Nigerians who care about monetary success and wish to do it the “Rise approach.”

This announcement is coming two weeks after the digital wealth administration firm rebranded its id throughout all its owned digital belongings and in addition gained again its frozen financial institution accounts from the Central Financial institution of Nigeria. 

Nigerian fintech, Risevest wins courtroom order to unfreeze its financial institution accounts

Leveraging established celebrities and influencers, particularly musicians, to amplify manufacturers’ voices was conventional corporations’ model of publicity, nevertheless it’s quick turning into a factor amongst tech startups. 

Rise at present joined the ranks of different fintech startups tapping a number of superstars to assist mission their firm’s distinctive choices to the world. A few of them are Bitsika, which  gained hundreds of customers on its first day unveiling Davido as its ambassador; WorldRemit, which had Patoranking as its ambassador; Kuda and the younger famous person, Fireboy DML; and Chipper Money that has self-acclaimed African large, Burna Boy, flying  its flag all over the world.

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