Nigerian advertising and marketing Chooya receives $100k, help from Entrepreneurship World Cup

Nigerian Aba-based e-commerce startup Chooya has secured US$100,000 money and an extra US$850,000 in programme help from Entrepreneurship World Cup. 

Based in 2019 by Igwe Uguru as a “search engine for African conventional markets” and bootstrapped since inception, Chooya was certainly one of 100 finalists – chosen from 200,000 members – for the Entrepreneurship World Cup, organised by Misk World Discussion board and World Entrepreneurship Community (GEN).

The startup acquired a US$100,000 nationwide prize in addition to a US$850,000 international prize from the competitors, and plans to utilise the assets for product growth, advertising and marketing and human assets to achieve companies combating new buyer acquisition and assist them digitise word-of-mouth advertising and marketing.

Chooya’s word-of-mouth cell resolution, known as “addds”, targets 5,000 companies by the third quarter of subsequent 12 months and needs to assist them enhance gross sales by 3 times. 

“I used to be impressed to digitise word-of-mouth advertising and marketing by my expertise serving to my 72-year-old father at his native enterprise. With none type of paid business or social media advertisements, I watched the purchasers develop each single month by word-of-mouth advertising and marketing and helped my father practice all his 5 kids within the excessive establishment. We’re very enthusiastic about Chooya’s future and the influence we’re set to make contemplating the influence of the COVID-19 disaster, particularly on small companies,” stated Uguru.

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