Nigerian house concierge platform Eden Life raises $1.4m seed spherical
Nigerian startup Eden Life, a house companies app for scheduling meals, laundry and cleansing companies, has raised a US$1.4 million seed funding spherical to assist it construct out its service able to scale.
Launched in 2019, Eden Life was developed for busy Lagos professionals who are sometimes time-poor as a consequence of lengthy working hours and battle to supply and coordinate reliable, environment friendly and reliable house companies suppliers.
The app, out there on Google Play and the App Retailer, gives customers a subscription service that delivers top quality chef-cooked meals, laundry service and residential cleansing in addition to monitoring progress on all their companies. Customers can subscribe to a number of of the companies and set the frequency they need the companies delivered.
Eden Life has shortly picked up greater than 600 prospects and is rising a loyal following with a 92 per cent month-to-month retention fee, and over 70 per cent of recent customers coming through referrals.
Its US$1.4 million seed spherical is led by the UK-based LocalGlobe, together with participation from Samurai Incubate, Future Africa, Village International, Rising Tide Africa and Enza Capital. This brings Eden Life’s whole funding up to now to US$2 million, following pre-seed backing from all of Andela’s unique co-founders and extra accelerator help during the last 18 months.
The brand new capital raised shall be deployed to construct out Eden Life’s in-house expertise and develop its personal world-class kitchens and operations hubs, because it builds a brand new tech-based platform to enhance and develop Africa’s service trade.
Eden Life’s proprietary expertise platform permits its customers to repeatedly give suggestions on all elements of service, utilizing information to compile preferences and supply strategies primarily based on consumer suggestions. The app additionally contains supply time monitoring, funds and billing, and consumer notifications, and the chores are then overseen by “Gardeners” – the human aspect of Eden Life – skilled professionals who work with Eden Life service suppliers and finish customers to make sure a seamless service. The app’s sturdy structure has enabled Eden Life to ship greater than 60,000 companies since launching.
“For a lot of of our customers, in the event that they’re cooking or working errands, they’re not being productive; they don’t need distractions from their work, which is the place Eden Life is available in,” mentioned Nadayar Enegesi, co-founder at Eden Life.
“We perceive this situation all too properly. We’re these individuals – so we principally designed a product with us in thoughts and realised that collectively, we’re a fairly large market in Nigeria and have subsequently scaled Eden with different professionals from all walks of life who want easy duties performed with no fuss.”
A vertical integration technique, fuelled by the seed funding, will guarantee Eden can personal and handle its complete provide chain and ship its companies with out the necessity for third social gathering suppliers by having a bodily footprint the place cooks put together meals, laundry could be processed shortly and cleaners obtain coaching to supply a top quality service.
Having launched with three core companies, Eden Life shall be rolling out many extra over the approaching months to make the app a one-stop instrument to handle family chores and private life.
“We fell in love with Eden Life’s imaginative and prescient for the way forward for house companies in Africa. A real buyer obsession sits on the coronary heart of every thing they’re constructing – that is already seen in buyer retention and different key metrics,” mentioned Remus Brett, common companion at LocalGlobe. “As traders, we’re at all times interested in first-mover corporations that launch merchandise in untapped markets. The mixture of this benefit with a core crew who has confirmed expertise constructing African tech to unrivalled ranges units Eden Life on an thrilling path of progress.”