Mattel diversifies Barbie and Ken with afros, vitiligo and listening to aids
The total 2022 Barbie Fashionista line will probably be obtainable in June
Mattel has rolled out its most numerous and inclusive Barbie doll line up to now with the Fashionistas assortment.
The brand new set of dolls was designed to assist children “see themselves mirrored,” mentioned Mattel’s International Head of Barbie Dolls, Lisa McKnight, in a press assertion, CNN studies.
The road contains the primary Barbie with behind-the-ear listening to aids, a Ken doll with vitiligo, a brand new fashionista doll with a prosthetic leg, and dolls with quite a lot of physique varieties, together with ones with smaller busts and ones curvier than the unique Barbie.
McKnight hopes kids will choose and revel in toys with which they don’t share frequent bodily traits in order that they admire and “rejoice the significance of inclusion.”
She added, “Barbie wholeheartedly believes within the energy of illustration, and because the most numerous doll line in the marketplace, we’re dedicated to persevering with to introduce dolls that includes a spread of pores and skin tones, physique varieties and disabilities to mirror the range children see on the planet round them,” mentioned McKnight.
The 63-year-old American firm teamed with Dr. Jen Richardson, a number one practitioner in academic audiology, to assist design the behind-the-ear units for the dolls.
“I’m honored to have labored with Barbie to create an correct reflection of a doll with behind-the-ear listening to aids. As an academic audiologist with over 18 years of expertise working in listening to loss advocacy, it’s inspiring to see those that expertise listening to loss mirrored in a doll. I’m past thrilled for my younger sufferers to see and play with a doll who appears to be like like them,” mentioned Dr. Richardson.
Since its inception, Barbie has launched greater than 175+ appears to be like, providing quite a lot of pores and skin tones, eye colours, hair colours and textures, fashions, physique varieties and disabilities to select from.
The primary-ever Barbie had blond hair, blue eyes, and her svelte determine was clad in a showering swimsuit.
In 2021, Barbie launched a doll with a wheelchair and a Black doll with an Afro coiffure. Each have been reportedly among the many high 5 hottest toys with patrons globally.
The total 2022 Barbie Fashionista line will probably be obtainable at Amazon, Goal, and Walmart in June.
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