Kenya is no one’s mate

Whats up there,

The extremely anticipated • Blockchain Summit (TABS) web3 hackathon started two days in the past. Yeah, I do know, a bit after the actual fact.

Effectively, higher late than by no means, and right here I’m once more bringing you important data. Why? As a result of I worth you. 🤗 

Anyway, remember that $2,500 in prizes is at stake right here! We presently have six groups collaborating on this hackathon.

You’ll have the ability to see the finalists dwell at TABS on Saturday, Might 21, 2022, and find out about what they’re presently engaged on. I’m positive you don’t wish to miss out on this.

To register to attend, click on right here.

At the moment, I’ll be discussing:

  • Discovering satisfaction in advertising 
  • South Africa linking biometrics to SIM playing cards
  • Kenya’s partnership with Netflix

Discovering satisfaction in advertising

Saze Ibraheem, Head of Advertising and marketing, ART X Collective

Advertising and marketing could seem easy, however it isn’t; it entails extra than simply writing copies or working commercials to advertise a product. 

It’s arduous as a result of it acts as a bridge between product growth and gross sales. This implies you’ll be collaborating with product managers and gross sales representatives. Think about the horror.

Please, it’s not horrifying. 😂😂 I’m joking. In reality, if you realize your onions, it may be a flexible, promising, and enjoyable profession.

Nevertheless, primarily based on my restricted expertise working with •’s social media supervisor, Samuel, I can state unequivocally that it isn’t pleasing. 😂 

Oh sure, it’s not interesting to me! 😭 Please settle for my apologies if it seems that I’ve failed you, Samuel. It’s not pleasing as a result of I’m basically an middleman, and you realize what that entails. When you don’t know, neglect about it. 😂

Nonetheless, I love entrepreneurs as a result of they’ve good concepts. Truthfully, they do. For instance, Samuel does provide you with good concepts, which makes me surprise how simple it’s for him. 

Is it as a result of he’s been within the trade for some time and has labored extensively with merchandise and other people? Effectively, I imagine it’s pure for him.

Apparently, for The Consultants, we featured Saze Ibraheem, Head of Advertising and marketing at ART X Collective. In her phrases, she additionally “likes large, daring, and audacious concepts.”

Do you know that Saze was one of many organisers of TEDx Ikoyi, considered one of Nigeria’s first TEDx occasions? 

Additionally, in 2012, she served as Jumia’s Product Supervisor and Advertising and marketing Partnerships Supervisor. Plus, she joined Fb in 2016 as a progress supervisor. 

Sufficient with the gist. You possibly can learn extra about her story right here: How Saze Ibraheem discovered satisfaction in advertising

South Africa to hyperlink biometric knowledge to SIM playing cards

What’s the information? The Impartial Communications Authority of South Africa (ICASA) proposed linking biometric knowledge — like fingerprint mapping, facial recognition, and retina scans  — to SIM playing cards within the draft rules.

This means that if the proposal is profitable, new rules would require all South Africans to offer biometric knowledge to cellular service suppliers to acquire a brand new telephone quantity or carry out a SIM swap.

Why the proposal? Gur Geva, Co-Founder and CEO of iiDENTIFii — a distant biometric digital facial authentication and automatic onboarding know-how — says the brand new proposal goals to stop severe crime and shield shoppers from the monetary and emotional trauma of id fraud the place related telephone numbers are used.

South African fraudsters are reportedly increasing their digital schemes towards companies. Within the first quarter of 2021, the share of suspected fraudulent digital transaction makes an attempt towards South African corporations elevated by 43.62%.

Based on ICASA, stricter safety measures are wanted to stop the hijacking of cell phone numbers by way of porting or a SIM swap transaction, amongst different cases of fraudulent exercise.

Consequently, Geva claims that the know-how used to attach biometrics to SIM playing cards is well-established and, extra importantly, protected and safe.

Thus far, over 21,000 South Africans have objected to the draft rules, revealed on the finish of March 2022. Opponents argue that such insurance policies are authoritarian and violate folks’s privateness. 

Why? The nation has handled knowledge breaches previously however has but to implement a number of important parts of the 2013 Safety of Private Info Act. 

Consequently, privateness advocates are involved that the federal government could also be unable to guard the biometric knowledge it collects and that corrupt officers could leak delicate private data to cybercriminals.

Nevertheless, public touch upon the draft rules might be closed immediately, Might 11, 2022. What’s going to the South African authorities do? Will they proceed with the draft rules or not? What do you assume?

Kenya’s ministry of ICT companions with Netflix 

Lately, Kenya’s Ministry of ICT, Innovation, and Youth Affairs signed a two-year Memorandum of Understanding (MoU) with Netflix to strengthen the nation’s inventive trade and help the event of the subsequent era of storytellers.

What does the MoU deal with? It focuses on abilities and capability growth, inventive sector infrastructure growth, advertising and media spend, digital client safety, and native content material funding. It’s the first of its type for Netflix in Africa.

First off, the ministry intends to realize the targets by means of the Netflix Inventive Fairness Scholarship Fund for Africa, managed by the East Africa area’s HEVA Fund.

Plus, $100,000 might be used to fund scholarships for 30 college students, overlaying tuition, residing bills, studying supplies, and a stipend, in help of the Kenya Movie College and the African Digital Media Institute.

An extra $200,000 has been put aside for scholarships — together with tuition, housing, residing bills, studying supplies, and a stipend — for aspiring creatives to attend different Kenyan establishments that supply movie and tv research.

As well as, aspiring Kenyan creatives can apply for a scholarship to review for a Masters in Worldwide Screenwriting and Manufacturing (MISP) on the College Cattolica del Sacro Cuore in Milan, Italy.

In addition to, the MoU contains totally different joint initiatives that Netflix and a few native companions will perform. 

What’s extra, Joe Mucheru, the Ministry’s Cupboard Secretary, mentioned the MoU wouldn’t solely facilitate job creation within the nation but in addition unlock coaching alternatives for display screen sector growth.

Moreso, the Kenya Movie Fee’s CEO, Timothy Owase, acknowledged that the partnership supplies alternatives for collaboration to strengthen Kenya’s movie trade’s place on the worldwide stage.

What I’m studying and watching

Alternatives

  • The Social & Inclusive Enterprise Camp (SIBC) has begun trying to find its sixth cohort of African entrepreneurs. Apply right here.
  • eHealth is in search of an expert with 5 years expertise in designing, implementing or managing MLE methods and processes. Apply right here.
  • AFS World STEM Accelerators is in search of females between the ages of 15 and 17 years to use for its 12 week all-virtual packages. Apply right here.
  • • will host entrepreneurs and startup lovers at Techpoint Pitch Friday on Friday, Might 13, 2022, by 5 p.m at 43b Emina Crescent, Opebi, Allen, Ikeja. Register right here.
  • TechCabal is in search of Senior Editors to hitch its crew. To use, click on right here.

Have a beautiful Wednesday!

Victoria Fakiya for •.

Victoria Fakiya

A author with ADHD who’s fascinated with psychological well being and the way know-how is enhancing the lives of Africans with ADHD.


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