Investor creates app with hopes of encouraging extra Black People to speculate — Andscape

Trevor Rozier-Byrd believes so strongly that this nation’s racial wealth hole is “the social justice problem of our time,” that he has taken it upon himself to assist shut that hole.

And the device — one he invented — is as shut as your digital system.

Stackwell Capital, a Boston-based digital monetary expertise firm designed to remove the racial wealth hole for Black People, simply launched a robo-investing app designed by and for the Black neighborhood. Rozier-Byrd is the founder and CEO of Stackwell and believes the app is just the start in altering the financial lives of Black People for generations to return. 

“What I noticed lacking from the dialog in regards to the wealth hole and what to do with it was a dialog about investing to construct wealth,” mentioned Rozier-Byrd. “I simply imagine wholeheartedly that the racial wealth hole is the social justice problem of our time. It immediately impacts each different materials problem that we care about within the Black and brown communities.

Stackwell founder and CEO Trevor Rozier-Byrd began his firm in 2020.


“Take into consideration issues like entry to inexpensive housing, well being care, high quality schooling, meals insecurity points, legal justice reform,” he mentioned. “All of these issues are immediately impacted by an individual’s entry to capital or lack thereof which have left too many Black folks feeling like they aren’t arrange for fulfillment on this nation.”

The Stackwell app, now out there to obtain from the App Retailer, prides itself on its simplicity in serving to customers start their funding journey. There’s a $1 month-to-month subscription payment and $10 minimal funding. The app consists of:

  • Automated funding portfolios, advisable primarily based on user-specific targets to assist people make investments with confidence;
  • In-app instructional content material that demystifies investing so customers can develop their data and their wealth; and
  • Intentional design and science-based nudges to assist customers keep dedicated, keep constant, and obtain their long-term wealth constructing targets and aims.

The median Black family wealth is $24,100 (for white households, it’s $188,200); solely 2% of Black households have a web price over $1 million, in contrast with 16% of white households. Black girls maintain greater than 90% much less wealth than White males. The racial wealth hole is rising bigger with each technology: Earlier than the passage of the Civil Rights Act of 1964, for each $1 of wealth held by a Black family, a white family had $7. At present, for each $1 of wealth held by a Black American family, a white family has practically $8. However for each $1 of wealth in a Black millennial family, the quantity greater than doubles to $17 for a white family.

Rozier-Byrd says their aim of eliminating the racial wealth hole is an bold however a crucial step to empowering and rising a brand new neighborhood of Black traders.

“If we actually need to discuss financial justice and wealth constructing, there must be an area for investing. I fully admire there are an entire host of social, emotional and cultural boundaries that exist inside our neighborhood that stop us from investing in methods during which our white friends do, and that’s explicitly what we are attempting to unravel at Stackwell,” he mentioned.

“It’s about rising illustration in that area of investing so extra folks must see themselves within the monetary market and achieve success after they get there, to have this sense of empowerment, this sense of confidence that that is one thing that they’ll do.”

Though the app is designed primarily to deal with the wants of Black traders, anybody can enroll to make use of the service.

“Whereas we have now architected our resolution to particularly deal with the Black expertise because it pertains to investing, the reality is that lots of the identical challenges impression different demographics as nicely. In case you are somebody that wishes to know the place and begin investing, if  you want you had instruments to simplify the method, if you wish to take management of your monetary future and have nice company and management to direct the outcomes that matter in your life, then Stackwell is for you.”

Together with the app launch, Stackwell has introduced a sequence of multiyear partnerships with a number of NBA and WNBA groups. The New Orleans Pelicans, Detroit Pistons, Minnesota Timberwolves, Minnesota Lynx, Washington Wizards and Washington Mystics have dedicated to facilitating neighborhood engagement with the Stackwell app by means of programming and occasions in native Black communities designed to extend funding schooling and entry to funding in monetary markets.

Over the subsequent three years, Stackwell and the groups will develop co-branded content material reaching a number of million folks on native and nationwide ranges, open up greater than 3,500 Stackwell accounts, all seeded with preliminary funding for native program members, and contribute greater than $250,000 again into the native communities to help the development and wealth constructing alternatives of Black college students, entrepreneurs, creators and small enterprise homeowners, amongst others.

“After I take a look at the NBA, I see an establishment that has excessive cultural relevance throughout the Black neighborhood,” Rozier-Byrd mentioned of the partnership. “These [specific] groups are in massive Black shopper markets the place the impacts of racial wealth gaps and earnings gaps are most acute. The NBA and the WNBA are already locally, so let’s present up alongside them. Let’s present monetary literacy coaching and schooling and packages. Let’s give folks in these native communities entry to capital to assist get them began on this course of.”

Daniel Gafford, a middle for the Washington Wizards, mentioned the Stackwell app is a superb instructional device to assist Black folks study investing and cash administration and encourages others to attempt it.

“Cash administration shouldn’t be actually taught in Black communities all through the world. It’s one thing that could be very a lot wanted and this app helps quite a bit with schooling and displaying folks maintain their cash, funds their cash, what to place their cash into and what to not,” Gafford mentioned. “The schooling half is what the Black neighborhood is lacking.”

He mentioned he struggled to grasp how “the world works moneywise ” whereas rising up and whereas in faculty, and needed to determine issues out on his personal. Now in his fourth yr with the Wizards, he has a firmer grip on his funds and seeks to proceed studying make investments whereas inspiring others to start taking good care of their cash.

“You possibly can have all the cash on the planet and go bankrupt the subsequent day in the event you don’t use it proper,” Gafford mentioned. “I need to convey consciousness to the Stackwell app, encourage folks to look into it, analysis it, do no matter it is advisable do to be snug with it, and when you get snug contained in the app, it should aid you out the best way you need to be helped. You can begin studying about funds each time it is advisable. Age ain’t nothing however a quantity on the subject of funds. Take the time to study it, as a result of the sky’s the restrict. “

Serving to the Black neighborhood construct wealth for itself is private to Rozier-Byrd, who spent years after faculty working as a lawyer and within the finance trade, however had no expertise with investing rising up.

“I spent years constructing a whole lot of wealth for individuals who don’t seem like us,” he mentioned. “In my private upbringing we didn’t discuss finance or investing, that’s simply the way it was.”

He remembers that shortly after faculty a pal’s father defined the facility of long-term investing and “that’s all it took for me. I spotted I don’t must have some huge cash, I simply must get there, get began and be in line with my investing.”

He continued in his profession however quickly had a robust need and what he calls a “sense of obligation to offer again and to create entry to alternatives for folk that seem like us.”

He stepped out on religion in 2020 and based Stackwell, whose identify is a mix of “stack” and “wealth.” “It’s a fixed reminder of what we’re striving to construct and obtain alongside our customers over time,” he mentioned.

Whereas the app was constructed to deal with the “social, emotional and cultural boundaries to entry which have contributed to underinvestment throughout the complete Black inhabitants in America,” Rozier-Byrd mentioned, it has a specific deal with millennials and Technology Zers as a result of that’s the place the issue is most acute and the place there may be the best alternative for impression.

“We’re targeted on this problem as a result of the numbers inform a narrative of a racial wealth hole that’s rising extra extreme with every passing technology, and which has solely worsened because of the impression of the pandemic. If we don’t take the required steps to reverse this pattern, the way forward for the Black neighborhood is in danger,” mentioned the 39-year-old married father of three.

To that finish, earlier this yr Stackwell launched its Pupil Ambassador Program, which now totals practically 40 college students and faculty athletes, each female and male, from greater than a dozen colleges throughout the nation, together with Boston Faculty, Georgetown, Harvard, Howard, Morehouse and Ohio State. This system serves all college students with essential monetary literacy and help, and assists student-athletes as they navigate identify, picture and likeness offers and is close to and expensive to Rozier-Byrd’s coronary heart — he was a university athlete himself, excelling in monitor and area at Boston Faculty.

“I discovered myself mentoring faculty athletes after which a few the mentees labored as interns at Stackwell,” he mentioned. “As NIL took place, it made a whole lot of sense for us to enter that area for the aim of impression, offering entry to mentorship and steerage and opening up our networks. 

“I need to be sure that these youngsters perceive I’m them and they’re me. They are going to be me in 10, 15, 20 years and they should perceive that entrepreneurship, investing or no matter it’s that they need to do, is solely of their attain.”

Latest Georgetown graduate Alexis Smith, 22, began working with Stackwell earlier this yr as a part of its Pupil Ambassadors program and sees how faculty college students — notably student-athletes participating in NIL — can profit from the app.

“It’s been an ideal expertise working with Stackwell. With the cash college students get by means of NIL, it’s an effective way to see into the longer term. It’s essential to not draw back from saving now simply to have enjoyable within the current. You must separate that mindset as faculty athletes specifically, particularly Black faculty athletes,” she mentioned. “We’ve seen for ages how universities have made hundreds of thousands off of gamers’ jerseys, and so forth. and now they [athletes] have the identical alternative to spend money on themselves.

“Investing by means of a platform like Stackwell is an effective way to try this. Beginning early to set your self up for these huge life moments like shopping for a home, but in addition to arrange your loved ones for that long-term success so we will shut that hole that retains widening over time.”

Caleb Grant, a 19-year-old sophomore at Morehouse, can be a pupil ambassador with Stackwell. “We’ve been working for some time pushing it out and telling others about it and now all of the laborious work is paying off and the app is lastly popping out.

“It’s essential at a younger age to be taught investing. We’d like it for our future and all of us must know be financially good with our cash,” mentioned the soccer participant. “Some blow it on issues they don’t must blow it on, particularly in our neighborhood. We should be educated financially and make the correct selections.”

Boston College sophomore Toby Makoyawo, who runs monitor and area on the faculty, started interning with Stackwell final yr. “As quickly as I heard in regards to the app I used to be excited to assist out in any method I may.  

“As younger folks, generally you don’t perceive the facility of investing. It’s OK to speculate out there and construct wealth. Quite a lot of us simply spend cash we have now. I need to dwell, exit and purchase good issues. That’s why the app is essential.” he mentioned. “It reminds you that in the event you put cash apart each month, even a small quantity, it does add up.

“Funding is all about self-discipline. Stackwell is Black-owned and he needs to maintain wealth within the Black neighborhood. This is without doubt one of the greatest issues about Stackwell and why it should entice Black customers.”

Nonetheless, Rozier-Byrd is aware of that altering the monetary mindset of the common Black shopper isn’t so simple as an app on a tool, however says it’s an essential begin.

“It must be greater than the app. That’s why we’re targeted on the partnerships with NBA and the coed ambassadors program — neighborhood is extraordinarily essential. What we have now present in our analysis is belief is essential however it’s also relational throughout the Black neighborhood,” he mentioned.

“So we have now to be very intently targeted on investing locally and being intentional and genuine in the best way during which we present up and help folks. It’s actually about bringing extra folks into the fold, giving them the data and instruments that they should have faith and achieve success as soon as they get began.”

Stackwell is unwavering in its dedication to experience alongside customers and traders on their monetary journey. “That’s what the Stackwell model is about,” Rozier-Byrd mentioned. “Now we have an unbelievable sense of humility and compassion about the place persons are at and an understanding that that is laborious, however we will do that collectively, and once we do it collectively, something is feasible.”

For extra data, go to, comply with the corporate on social media (Instagram, Fb, LinkedIn, Twitter and TikTok) @StackwellCap.

Dorothy J. Gentry is a contract author and educator primarily based in Dallas. She’s coated the WNBA, NBA, G League and different skilled sports activities leagues for a number of years. Her work has appeared in The Athletic, Slam and The New York Occasions amongst others.


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