Elloe acquires Kenyan social commerce startup Flo by Saada
Flo by Saada, a Kenyan social commerce startup based by Gerishon Mwaniki, has been acquired by Elloe, a conversational e-commerce startup, for an undisclosed charge. The newly acquired social commerce startup allows SMEs to construct conversational commerce options and course of funds through USSD, voice, WhatsApp Enterprise, and programmable SMS.
“Flo by Saada was constructed with a mission to assist companies reply to the rising use of on the spot messaging as essentially the most most well-liked mode of communication, each for connecting with household and pals and for receiving fast, private, and attentive experiences from manufacturers,” Gerishon mentioned in a press launch shared with TechCabal. “We’re excited to be becoming a member of the Elloe workforce. Combining our market-leading applied sciences presents a possibility to create new, wonderful buyer experiences.”
Flo by Saada’s consumer listing contains Telkom Kenya, Fast Bus, Oxfam, and different corporations within the retail, leisure, hospitality, and journey industries. Flo by Saada’s workforce will be a part of Elloe’s product and engineering group based mostly in Kenya as Elloe incorporates the expertise to enhance its current portfolio of messaging companies with a packaged, AI-driven providing.
Talking on the acquisition, Elloe’s CEO and founder Owen Sakawa advised TechCabal through mail: “Elloe has at all times prioritised social commerce, and we’re excited to broaden our capabilities by forming significant partnerships with Flo by Saada. By connecting enterprises and shoppers on a world scale, we will mix the capabilities of Elloe and Flo by Saada.”
He added that “[Elloe’s] investments on this class are important to Flo by Saada’s capability to remain on the forefront of offering manufacturers with essentially the most progressive methods to attach with followers and shoppers worldwide. Our purpose with this collaboration is to change into the go-to associate for manufacturers and shoppers alike, in addition to to ascertain ourselves as leaders within the quickly evolving social commerce house, which can solely develop in reputation. Our one-of-a-kind platform, a conversational AI infrastructure, allows prospects to introduce chatbots efficiently and clear up issues at scale.”
This acquisition follows a wave of current important partnerships, acquisitions, and mergers within the African tech ecosystem.