Eden Life raises $1.4m to digitise home chores for African properties
Eden Life, a Nigeria-based startup digitising residence service for properties throughout Africa, has raised a seed spherical of $1.4 million to ramp up extra market share, bringing its complete funding to $2 million.
The funding spherical was led by LocalGlobe with participation from Africa-focused VCs, Future Africa, Samurai Incubate, Village World, Rising Tide Africa and Enza Capital.
Eden Life was based in 2019 by three ex-Andela staffers, Nadayar Enegesi, Prosper Otemuyiwa and Silm Momoh, on a $600,000 pre-seed spherical from family and friends, to focus on millennials and Gen Zs who’re too busy to juggle home chores with their jobs, particularly these within the tech area.
Based on Enegesi, Eden Life’s CEO, who relocated from Canada to co-found Andela, Eden Life was based to assist enhance folks’s lives at the same time as they battle with hectic Lagos realities. Enagasi himself, who often had lengthy hours of labor, had a irritating expertise hiring folks to deal with his residence.
“It was tough at first discovering skilled individuals who might deal with home chores correctly,” he informed TechCabal in an interview. So he and his co-founders constructed Eden Life not solely to assist folks handle their home chores however use well-vetted and well-trained professionals in doing that.
Presently, the Eden Life app permits customers to outsource their laundry, home cleansing and meal supply to the vetted professionals, referred to as “gardeners”.
High quality assurance is essential
High quality assurance is an enormous concern in residence service supply. Enegasi stated Eden Life’s high quality assurance processes are nicely documented for all their verticals: for meals, prospects ought to get scrumptious, wholesome meals that’s on-time; for laundry, prospects’ garments needs to be clear and delivered to them in 48 hours with integrity; for cleansing, prospects’ residing areas needs to be cleaned and organized to style.
Eden Life’s platform permits its customers to repeatedly give suggestions on all features of its providers. They then use the info to compile preferences for his or her prospects and supply them solutions that rightly serve their numerous suggestions.
Eden’s customers pay a mean subscription of ₦42,000 ($100) month-to-month to both entry a day by day meals supply plan, weekly cleansing or bi-weekly laundry plan. Eden Life reportedly has over 600 customers with a 92% month-to-month retention fee and over 70% of latest customers onboarded through referrals. The corporate stated it has delivered over 60,000 providers since its launch.
The startup stated it is going to use the brand new capital to construct and scale its in-house know-how and prepare and develop its workforce.
This seed funding will gas Eden’s vertical integration technique because it plans to personal and handle its complete provide chain and ship its providers with out the necessity for third-party suppliers. The startup needs to have bodily services the place cooks put together meals, laundry is processed rapidly and cleaners obtain coaching to offer a high-quality service.
Talking on their funding in Eden Life, Remus Brett, LocalGlobe normal accomplice, stated: “We fell in love with Eden Life’s imaginative and prescient for the way forward for residence providers in Africa. The mix of this benefit with a core workforce who has confirmed expertise constructing African tech to unrivalled ranges units Eden Life on an thrilling path of development.”
On the subject of growth, Enegasi stated they’ve been getting a number of requests from cities throughout Africa—Nairobi, Cape City, Tel Aviv, Cairo, and even Sokoto that’s in northernmost Nigeria. He nonetheless stated that the startup will proceed to scale in Lagos, the nation’s most populous metropolis, for now.
“Proper now, our focus is simply making this work actually easily in Lagos. Lagos is a really robust metropolis to function in,” Enegasi stated. “So we’re studying so much, and as our platform beneficial properties extra resilience and maturity, we will speak about what’s subsequent.”