Espresso, custom, and entrepreneurship. What Hacienda San Pedro discovered. – •

A report from Information Is My Busines.

It’s exhausting to withstand a sizzling, frothy, aromatic cup of espresso served on the excellent time. Espresso lovers will perceive. Subsequently, we might imagine that the enterprise of serving espresso has assured success. However this isn’t essentially the case.

Rebecca Atienza and Gabriela Fernández from Hacienda San Pedro know this, however they needed to endure nice difficulties to actually perceive it.

“Typically, we get carried away by the push of our day-to-day and fail to look any additional. However due to Guayacán’s workshops and mentors, we have been capable of see all the probabilities for development,” they stated.

Growing the flexibility to actually see the totally different choices out there stems from an evolution that Rebecca attributes to enterprise schooling. This, in line with the proprietor of the model whose espresso outlets have change into one of many nice favorites for espresso lovers, particularly within the metropolitan space.

Hacienda San Pedro and its espresso outlets have skilled important development lately. Nonetheless, the fragrant espresso they serve, which attracts 1000’s of individuals, has a historical past relationship again to the nineteenth century, when Emeterio Atienza, a Spanish teenager, arrived within the island. Together with his crafty and exhausting work, he grew to become the foreman of one of the crucial prestigious espresso estates in Puerto Rico.

In 1931, he purchased his personal farm within the Coabey neighborhood, in Jayuya, and he named it Hacienda San Pedro. At the moment, his descendant, Roberto Atienza, honors the legacy of 4 generations devoted to rising espresso, which continues to be hand-picked and made with the identical care as their patriarch Emeterio as soon as did.

Hacienda San Pedro presents custom and high quality — however on the planet of enterprise, this isn’t sufficient. This is the reason Guayacán has been providing enterprise schooling for 25 years, to assist entrepreneurs like Rebecca see what they want with a view to develop a sustainable and executable worth proposition.

“This system helps firms like ours to have a look at different alternatives. It helps us perceive our enterprise from one other perspective,” stated Atienza, including that based mostly on her expertise, a enterprise proprietor might be so concerned of their venture that it’s tough to see past the concept they’ve conceived. In different phrases, typically it’s tougher to see what we have now proper earlier than our eyes.

Atienza acknowledges that becoming a member of the enterprise neighborhood via the Guayacán Enterprise Accelerator (GVA) is one other facet that has been decisive in selling their growth.

“It’s particularly necessary to attach with entrepreneurs, since you get to know lots of people, which generally is a start line for brand new tasks and a lift for enlargement plans,” she stated.

Nonetheless, there have been challenges. For the previous few months, Hacienda San Pedro has struggled to remain afloat amid the disaster brought on by the COVID-19 pandemic. However Atienza smiles and explains that “individuals can minimize bills on many issues, however not on this. It’s exhausting to surrender your morning espresso. That’s why individuals hold coming again to us.”

However this isn’t merely as a result of they serve espresso. Alongside the best way, they’ve discovered to see the worth of their enterprise, they usually have mapped out a route to maximise its potential.

Now they search to consolidate their place available in the market and provides form to the venture they created once they participated within the GVA.

“One of many tasks we launched was to arrange a roasting plant in a brand new area, so we’re within the means of figuring out the situation the place we’ll develop this venture,” stated the entrepreneur with enthusiasm.

Though Hacienda San Pedro already accomplished its enterprise workshops, Guayacán intently follows the event of their enlargement plans and presents them mentoring in particular areas. Atienza is satisfied that we should assist Guayacán proceed fulfilling their mission, which provides alternatives to a whole bunch of entrepreneurs who would in any other case be left behind.


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