‘Clickbait’ is a Whodunnit Thriller Set in a Social Media Setting

Nick Brewer (Adrian Grenier) is a loving father, husband, and brother, who one day suddenly and mysteriously disappears. A video appears on the internet of the badly beaten Nick holding a card that says “I abuse women. At 5 million views, I die”. Is this a threat or confession? Or both? As his sister (Zoe Kazan) and wife (Betty Gabriel) rush to find and save him, they uncover a side of Nick they didn’t know existed. An eight-episode limited series told from revolving points of view, Clickbait is a compelling, high stakes thriller that explores the ways in which our most dangerous and uncontrolled impulses are fueled in the age of social media, revealing the ever-widening fractures we find between our virtual and real-life personas.

Clickbait premieres August 25th on Netflix.

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