Black Entrepreneur’s African-Themed Jewellery Line Goes From $5K in Gross sales to $50K a Month

Penny Clarke, founder of Millie's International Creations

Meet Penny Clarke, founding father of Millie’s Worldwide Creations, a web based trend boutique that sells high-end, handcrafted African-themed jewellery, purses, and residential trend. She began the corporate six years in the past when she turn out to be a furloughed authorities worker working in Washington, DC. Since then, after partnering with native feminine artisans in Ghana, she has grown the enterprise from about $5,000 in month-to-month gross sales to now greater than $50,000 month.

Penny, who was born and raised in Monrovia, Liberia, says that it was throughout a go to to South Africa when she determined to convey her ardour and need to assist girls all over the world obtain their goals to fruition. Now she works with a staff of feminine designers who’re all positioned on the African continent to assist along with her line of necklaces, earrings, bracelets, headwraps, purses, and extra.

How She Grew Her Enterprise

Her enterprise, like many different Black-owned companies, actually took off after the pandemic started in 2020. A part of this needed to do with the highly effective world motion to assist Black entrepreneurs after the brutal killing of George Floyd. Nevertheless, the most important a part of her steady gross sales progress has to do with seventh Professional Options, a digital advertising company that she employed to assist her optimize her web site and run very worthwhile Fb advert campaigns.

Penny feedback, “Once I began working with Edwin Jardin (the founding father of seventh Professional Options), he actually helped me to create a gross sales funnel for my web site that has actually elevated my income by 500%. My firm now will get gross sales each single day, and it is a problem to maintain up with stock – which is a superb downside to have.”

Making Her Mother Proud

Penny, who’s the youngest of her mother’s 8 youngsters, says that she named the corporate after her mother who was a schoolteacher and principal in Liberia, but additionally made and bought cornbread as an entrepreneur. She says that her mother taught her and her siblings the significance of getting a number of streams of earnings.

Sadly, her mother died of breast most cancers and congestive coronary heart failure in 2014, however her legacy of entrepreneurship and training lives on by means of Penny and her different siblings. As part of Penny’s dedication to girls and the continent of Africa, proceeds from each sale generated on her web site are donated to numerous nonprofits that she helps within the U.S. and all over the world.

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