Aisha Salaudeen, Multi-platform producer at CNN

When you’ve got just lately watched an African-themed programme on CNN or learn an article on the web site, chances are high you’ve gotten come throughout Aisha Salaudeen’s work. With a background in finance, Aisha made a daring transition into journalism and has shortly progressed in her profession. Right here’s how she works.

Present position: Multi-platform producer
Location: Lagos
Pc: MacBook Professional 
Cellular system: iPhone 11 Professional
Describe how you’re employed in a single phrase: Thorough 


Inform us briefly the way you began out and the way you bought the place you’re at the moment 

I began my profession as a journalist once I was in college. I had a good friend who was a presenter on the varsity radio and I favored it, so I mentioned I’ll check out for that. I bought in and have become one of many presenters on the radio. I favored it so much and it simply propelled me to dig deeper into the media house typically. 

From there, I began writing articles, social commentary, and sending my articles to Nigerian newspapers. I simply knew from that have that I needed to do one thing that needed to do with journalism or being within the media house.

Inform us about your transition into journalism from finance 

I believe the very first thing you must know is, when it was time for me to get into college, I had no clue what I needed to be. I used to be by no means actually robust in that finance background, though every little thing I’ve ever studied is finance associated. My college and A ranges had been spent with me swinging from left to proper, so it was very simple for me to resolve that I didn’t wish to do something finance. 

At first, I assumed I used to be going to be an accountant. I did ACCA (Affiliation of Chartered Licensed Accountants), I bought a number of levels, however when it was time for me to turn into a journalist, it was very simple and I made the swap instantly. I talked to lots of pals that had been journalists, and I began freelancing. The choice was simple however the strategy of transitioning itself was onerous.

Aisha Salaudeen

What does your work entail? Stroll us via a typical day.

Proper now, I’m a multiplatform producer and that’s only a fancy means of claiming I produce tales for CNN utilizing a number of platforms. I produce their TV exhibits and write articles for them. So, I primarily simply create tales in numerous codecs.

There’s no typical day, each day is completely different. We have now a few out-of-Africa TV exhibits like African Voices Changemakers, and Inside Africa, which I write scripts for and produce. I simply be certain that every little thing goes easily from the start until when it will get on TV. 

When I’ve one thing to movie, a typical day is just about figuring out what I wish to movie, discovering my visitor, chatting with them, agreeing on the time and logistics, getting a funds, planning the shoot, after which going exterior with the crew and movie all of the agreed elements.

I’ve two wonderful digital camera individuals and we simply guarantee that we’re following the story plan. We movie, get again residence, get the footage, write a script for the present, ship the script to the staff in London or Atlanta, whoever is modifying the present, then give you a extremely good story, and it airs.

On some days, it’s simply articles. So one thing fascinating has occurred, you wish to write about somebody or a cool factor. I simply interview them, write the article, it’s revealed and that’s it. 

After which for the podcast, it’s somewhat tough as a result of I’m a co-founder of a podcast manufacturing firm, so I’m continually producing a number of podcasts, however my job is actually ensuring of all of the transferring elements of the podcast from begin to end.

I work with my analysis staff to give you matters and concepts, the those who we wish to interview. For context, the podcast is a storytelling podcast that paperwork the tales of African girls and the way life impacts them in another way. We use one particular person’s story in each episode to inform a wider story about one thing. If we wish to speak about postpartum melancholy, for instance, we glance for a girl who has skilled it, after which inform her story.

So it’s simply lots of analysis, discovering individuals who match and creating scripts, as a result of it’s not an everyday conversational podcast; we have now that however then we return collectively, create a script, put in sound components, then minimize it. 

I work with a staff that contains an audio engineer, an affiliate producer, and an editor. We put collectively the story and distribute it to streaming platforms (we just lately added movies). After that, I fear about distribution, after which adverts, and simply getting the podcast to many individuals as a result of podcasting is extraordinarily onerous, particularly in Africa the place we haven’t fairly peaked but. 

Each of my jobs intersect as a result of I’m doing my precise work, which clearly is precedence, but additionally mixing podcast work as a result of new episodes must exit each week. So, it’s fairly the stability to strike.

What apps, devices or instruments are you able to not do with out? 

I clearly can’t do with out my laptop computer, it has every little thing from the work I do and Netflix once I want to relax. My iPad and my cellphone as nicely. Typically I take my iPad as a result of my laptop computer is extraordinarily large. Once you’re a producer, you want a brilliant large laptop computer for footage.

Not too long ago, I discovered that I can’t do it with out my Apple Watch as nicely as a result of I’m on a health journey. So, I’m continually monitoring and monitoring my health targets and it helps to have an app or gadget that you should utilize to visualise your progress. 

For apps: Twitter. I’m hooked on Twitter. I open it each second that I’m not doing something. Additionally, I discover that I’m utilizing Canva so much currently as a result of typically I have to put out stuff for the podcast, if the designer isn’t obtainable. Zencastr is like zoom however for podcasts, I exploit it on a regular basis. Then all of the ‘Googles’ that you can imagine, so Google Docs, Google Slides, and so forth.  These are apps that I exploit on a regular basis.

What’s your favourite shortcut or hack for getting issues achieved? 

I don’t have a hack. What I do now’s, I exploit my to-do listing religiously. I don’t know if that’s a hack, however each day, I write a listing of issues that I’ve to attain for the day and I simply don’t get off my desk till I do them. And when every little thing is off the listing, I’m like, “okay, I can chill now.” However there’s no magic.  

What job do you dislike however nonetheless do?

I hate driving so much. And I stay in Lagos, so it doesn’t assist that I’ve to drive with all of the site visitors. 

How do you recharge or take a break from work? 

Two main issues. I watch TV exhibits. I largely watch TV exhibits which are based mostly on comics, notably Marvel TV exhibits. Typically, once I have to settle down, I rewatch all of the Marvel films. Additionally, I hang around with my pals. It’s simply good to be in good firm.  

What are you at the moment listening to, watching or studying?

I’m listening to this wonderful podcast referred to as This Is Uncomfortable. It’s a podcast about cash choices and the way life impacts us due to cash. So all of the methods cash can have an effect on you. It’s wonderful, I completely love the podcast. 

I’m studying a ebook referred to as How I Constructed This by Man Raz. Man Raz is arguably among the best podcasters on the planet and he wrote this ebook about entrepreneurs and individuals who have constructed companies, that’s why it’s referred to as How I Constructed This. I’m at the moment exploring changing into a product supervisor so studying that ebook is extraordinarily useful simply to know how merchandise work and the way product managers work. 

I’m rewatching Moon Knight on Disney+.  It’s a Marvel TV present a couple of Marvel superhero referred to as Moon Knight. *laughs*

Aisha Salaudeen

What’s one of the best recommendation you’ve ever obtained?    

That is an fascinating query. I believe the recommendation was one thing about me unlearning disgrace. Lots of the time, what retains us in a single spot or in a nook in our lives and careers is ‘disgrace’. Disgrace to ask for assist. Let’s say you’re battling one thing at work and also you simply gloss via the ache as an alternative of asking your supervisor for assist, or simply disgrace to have conversations with those who you realize can be helpful. 

This recommendation is tremendous useful for me as a result of I apply it in every little thing. After I’m on the lookout for a visitor for exhibits, there’s no disgrace there, I’m asking any freaking particular person. After I need assistance for profession development, I ask. There’s no extra disgrace in something. Worst case situation, they’re going to say no, and I’ll be alright after. 

Who would you wish to see reply these questions? 

To start with, Elon Musk. I say this as a result of the man’s all the time tweeting and speaking about stuff that half the time doesn’t make any sense, and I’m simply curious.I believe his head is fascinating so it’d be good to see what he thinks about and what he’s attempting to resolve.  

The second particular person is one in all my pals, Silm Momoh, who’s the co-founder of Eden Life. He’s a really fascinating particular person and I wish to know he’s studying, listening to, all of that. I additionally wish to see Ted Oladele, he’s the VP of design at Flutterwave. Ted is consistently engaged on stuff, so it could be fascinating to see his thought course of and he will get duties achieved.

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